Regional Storytelling as Food System Infrastructure: A Practitioner White Paper

Exploring how regional storytelling can function as critical infrastructure for food systems marketing and awareness.

Food system engagement isn’t a persuasion problem. It’s an infrastructure problem.

Most people already understand why food grown closer to home matters. What’s often missing is consistency, familiarity, and ease that help local food stay visible and navigable in everyday life. That insight sits at the center the Grow. Eat. Play. project and what it revealed about long-term food system engagement.

The paper distills this work into 10 practical recommendations for food system practitioners, regional organizations, funders, and agencies who are thinking about how to move beyond seasonal promotion and toward systems that support familiarity, trust, and everyday choice.

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