The Grow. Eat. Play. campaign is a vibrant initiative promoting local food systems, with a focus on connecting producers and consumers in North Iowa. As the Creative Director, I oversee the campaign’s branding, content creation, and marketing strategies. This role involves crafting engaging, educational materials that highlight local farms, seasonal produce, and the benefits of sustainable agriculture. The campaign encourages community involvement through events, digital media, and storytelling, helping to build awareness around local food while fostering a stronger, more resilient food system.